ABOUT US PAGE EXAMPLES PROFESSIONAL
Perhaps it’s your professional credentials such as your education, licenses, awards and depth of experience.
Lead with Your Best InformationĬonsider what is most important to your prospective customers and make those facts the most prominent, whether by including them early in your About Us narrative or by highlighting them in some way such as with a subhead, call-out or bold type. With that in mind, you want to include your value proposition - the innovation, service or feature that makes your business appeal to customers and sets you apart from the competition - above the fold of your About Us page where it can’t be missed. Visitors to your About Us page spend 80% of their time looking at information located above the fold, according to recent studies using heat maps to detect reader interest.Ĭontent positioned in the upper half of a web page is visible without scrolling down, so naturally it gets read more than the lower half of the page (below the fold). Need help writing your About Us page? Get a quote. Once you’ve developed targeted copy for your About Us page, you can include some of the most salient facts in other locations of your site, such as on landing pages. It should tap into their emotions and motivate them to take action. Your copy must relate to them and address their specific needs. Just as a magazine or television program is designed with the audience in mind, your About Us page must speak the language of your visitors. What will excite them about your products? Every nugget of information you openly share helps inspire a little more trust.Ĭonsider your target customers as you write your About Us page. So simple and yet so many businesses neglect to do so. That’s information they can relate to, especially if you’re a local business. Then visitors have a sense of how close, or far, you are to them. That’s pretty impersonal.Įven if you have your mailing address on your Contact page, it’s still a good idea to mention at least your city and state on your About Us page.
To visitors, you’re probably just a website address. One of the easiest ways to begin building trust? Tell them where you’re located. For that reason, your About Us page must do more than communicate what’s special about your company’s products or services it also must inspire trust because without trust, you’ll never get the prospect to reach for his wallet. Much of today’s business is transacted over the web or over the phone without an in-person meeting. It’s also likely to be one of the most frequently visited. Your About Us page is one of the most important pages on your website. Your About Us page is the virtual substitute for meeting someone in-person for the first time. How do you make their life easier and better? Describe your capabilities and why you’re uniquely qualified to offer the service or product you sell. Saying your product increases productivity by 18% is a lot more persuasive than simply saying it improves productivity. What benefits can you or your product provide that your prospects will value? Avoid superlatives.įor example, explain why people should do business with you. Instead offer a straightforward presentation of the facts and figures. To avoid bragging or appearing pushy steer clear of hype. Much like a resume you’d use to land a job, your About Us page is the place to toot your own horn. As in most things, the best answer is to find the middle ground. You also don’t want to sound like you’re boasting. When writing your About Us page, you don’t want to say the same things that appear on your Home page, and a long, detailed, historical summary will bore the reader. But you’ll need to do it tactfully, and that’s the tricky part. This is your opportunity to tell the world why your company is awesome. After all, this is the one place you can and should sing your own praises. Tell them what you’re all about.Īnswering those questions and more is a tall order, but one you should approach with enthusiasm. Use your About Us page to introduce yourself to your site’s visitors.
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